ESSENCE
FESTIVAL
CAMPAIGN IDENTITY | ADVERTISING | ENVIRONMENTAL GRAPHICS | WAYFINDING | BRANDING
A multi- year project for Essence Festival in New Orleans, including campaign identity, developing advertising, organizing digital assents and environmental signage and graphics
2019 CAMPAIGN IDENTITY
Visual system, logo and branding concept for the 25th anniversary of Essence Festival
PRINT ADVERTISING
Campaign in-book announcement
PRINT ADVERTISING
Ticket Announcement
TALENT PROMOTION
Artist Announcement Layout
EMAIL MARKETING
Promotional Email Header
ENVIRONMENTAL
GRAPHICS &
WAYFINDING
Role: Art Director
Creative Director: A. Brown
Adapted the Essence Festival visual identity across a comprehensive system of environmental graphics, wayfinding and event signage
EXTERIOR INSTALLATION Window graphics at New Orleans Convention Center
REGISTRATION AREA
Information and check-in signage
STREET BANNERS
Outdoor way finding and promotional banners
INTERIOR WAYFINDING
Column wrap and directional signage